About Nekohito

Nekohito is an independent publication about digital marketing, written in English for readers in every country where the language is read. Publisher of the site: Nekohito.

What we tell

We cover the whole of digital marketing: search, content, email for people who asked to receive it, social media, paid ads and measurement. We treat each subject as a routine of planning, publishing and reviewing that you organise week by week.

Every guide follows the same order as a story told in panels:

1. The idea. What the task solves and what you need to decide before you start.
2. The sequence. The steps, in the order they happen, with examples that work for any brand.
3. The reading. How to check what happened and what to take into the next week.

Who we write for

For anyone who looks after the online presence of a brand, a small shop or a personal project and wants a clear routine, without unnecessary jargon. The guides do not assume a country, a currency or a particular tool: when something changes from one platform to another, we say what changes and where to check.

How the team works

The texts are signed by the Nekohito Troupe, the site’s editorial team. We start from the platforms’ own documentation and from studies published with a date and a sample, cite those sources in every guide and revise the text when a platform changes what it documents. The editorial policy explains this process in detail.

We do not sell products or services, we do not recommend suppliers and we do not promise numbers. The site is supported by advertising, always identified as such; the Advertising on this site page explains how it works.

Get in touch

Corrections, questions and subject suggestions reach us at contato@nekohito.org. The details are on the contact page.