nekohito
Each digital marketing subject becomes a short sequence of scenes: what happens first, what comes next and how you check what worked.
The idea: what you want to tell, and to whom.
The post: the idea gets a format, words and a date.
The numbers: you read what happened and adjust the next scene.
From the calendar to the routine: five scenes to plan, create, schedule, publish and review the week's posts, with times taken from your own profile's data.
Digital marketing, 13 November 2026
Search, content, email, social media, ads and measurement, told as scenes of a routine you organise week by week.
Where the data comes from, how each guide is written and how we correct a panel.
Digital marketing looks like a huge subject until you split it into scenes. First comes the idea: what you want to tell, and to whom. Then comes the format: a post, an email, a page, an ad. Next comes publishing, with a day and a time. Finally comes reading the numbers, which sets up the next scene.
Nekohito tells every subject in that order. Each guide shows what happens first, what comes next and how you check what happened, with tables, numbered panels and drawings you can copy into your own routine.
We write for anyone who looks after the online presence of a brand, a small shop or a project, in any country where English is read. The subjects cover search, content, email, social media, ads and measurement, always as habits that fit into a working week.
The guides explain how each thing works and show where to check the details that change from one platform to another: in the platform’s own help and documentation. When we quote a number, we say where it comes from and when it dates from.
Start with the numbered panels: they are the sequence of the task. Then go back to the text to understand the reason for each step. The speech bubbles hold short reminders, and the questions at the end of each guide answer the doubts that tend to come up in the first week.